about us
Built for the Modern Beer Market
Our goal is to create a beer brand that respects Czech brewing tradition while speaking the visual language of today’s market. STAROHRAD is made for customers who want more than just another beer — they want a product with character, story, and strong shelf presence.
brand idea
Starohrad — old castle, Czech tradition
Starohrad is a Czech beer with clear positioning, a stable lineup and flexible supply formats.
The name Starohrad is built on two meanings: starý — old, traditional, proven by time; hrad — castle, fortress, a historic symbol of Czechia.
Starohrad evokes an old Czech town, a historic castle, beer culture and the classic tradition of Czech brewing.
Starohrad — poctivé české pivo. Chuť starého města.
history
The history of Czech beer and the brewery
Czech origin, the lager tradition and the technical base of an operating brewery.
A Czech beer country
Czechia is one of the most famous beer countries in the world. Czech beer is associated with the lager tradition, soft drinkability, balanced bitterness, quality malt and a strong drinking culture.
A brewery since 1872
Starohrad is produced at the brewing site in Vratislavice nad Nisou. The brewery traces its history back to 1872: production tradition, experience and a technical base ensure historic origin and stable parameters.
production
Production and supply
Starohrad is produced in Czechia using the Czech brewing tradition. We coordinate the trademark, the range, packaging, labelling and logistics.
- Stable technical product parameters
- Different beer styles within one lineup
- Flexible packaging formats
- Supply for retail, HoReCa and export
- Labelling adapted to the client's market
Trademark
Trademark rights
All rights to the Starohrad trademark are registered and belong to the rights holder. Use of the trademark, logo, product names and corporate identity is permitted only with the rights holder's permission.