Výčepní
10°Pale draught beer
A light pale beer with a pleasant bitterness, fresh character and high drinkability. Suitable for everyday consumption, retail, HoReCa and draught format.
poctivé české pivo
STAROHRAD
Traditional Czech Beer with a Premium Character
Discover the taste of Czech brewing tradition — crafted for those who appreciate honest beer, rich flavour, and timeless design.
7 varieties
One lineup
Pale and dark lagers, draught beer and alcohol-free versions — can be supplied together.
1872
Czech heritage
The brewery in Vratislavice nad Nisou traces its history back to 1872.
Made in Czechia
Czech tradition
Produced using Czech brewing technology with stable product parameters.
brand intro
Inspired by Czech Brewing Heritage
STAROHRAD is a Czech-style beer brand created for people who value quality, tradition, and a strong visual identity.
Our concept combines the atmosphere of old Czech towns, historic breweries, and classic lager culture with a modern premium look.
Every detail — from the name to the packaging — is designed to communicate trust, authenticity, and a true beer experience.
product range
Our Beer Selection
Each STAROHRAD variety has its own colour and character, yet together they form a coherent premium lineup for the bar, the shop and gastronomy.
Světlý ležák
11°Pale lager
A balanced pale Czech lager with soft bitterness, a pleasant malt base and a dense head. The core product of the lineup.
Český ležák
12°Czech pale lager
A full Czech lager with pronounced bitterness, a rich taste and a more premium character. Suitable for restaurants, retail chains and export.
Tmavý ležák
11°Dark lager
A dark lager with a caramel flavour profile, soft bitterness and a rich dark colour. A great complement to the core pale lineup.
Polotmavý ležák
11°Half-dark lager
A balanced style between amber sweetness and a precise hop structure: toasted malt, nutty nuances and a soft, expressive texture.
Nealko
0.0Alcohol-free beer
An alcohol-free beer with a golden colour, foamy head and pleasant bitterness. For customers who want the taste of beer without alcohol.
Nealko Citron
0.0Alcohol-free with lemon
A refreshing alcohol-free beer with a lemon flavour. Suitable for the summer season, supermarkets, gas stations and the quick refreshment format.
why starohrad
Beer That Looks Strong on the Shelf
STAROHRAD is designed not only to taste good, but also to stand out. The brand is built for retail shelves, bars, restaurants, and export markets where visual impact and clear positioning matter.
Premium Czech-style identity
Strong and memorable brand name
Elegant packaging for cans and bottles
Suitable for retail, HoReCa, and export
Clear product segmentation
Traditional feel with modern presentation
distribution
Made for the shelf, the bar and gastronomic serving
The brand's visual system makes the varieties easy to tell apart, while the lineup covers both the classic lager list and refreshing alcohol-free options.
For bars and restaurants
The STAROHRAD lineup is built to cover both a classic lager menu and light alcohol-free positions.
For shops and distribution
Clearly distinguishable colour codes help build an expressive shelf and quickly orient the customer.
For events and gastro formats
The range suits festivals, pubs and seasonal serving where visual impact and a clear taste lineup matter.
packaging
Cans, Bottles & Gift Packs
STAROHRAD is available in modern cans and classic glass bottles.
The visual concept uses gold details, deep colours, and heritage-inspired elements to create a premium and trustworthy appearance.
Gift packaging is also available for selected products, combining bottles and cans in a stylish presentation box.
atmosphere
Beer served as an experience
STAROHRAD is read not only through the labels but through the atmosphere: warm light, noble materials, heraldic graphics and a coherent pub presentation.
Brand detail
Crest, gold and castle relief
At the heart of the brand language is a noble gold outline, a dark background and a story of towers that makes the brand recognisable even without further explanation.
brand positioning
Classic Beer. Premium Impression.
STAROHRAD is positioned between traditional Czech beer culture and modern premium retail design. It is created for customers who want a beer that feels authentic, looks valuable, and is easy to understand at first sight.
Supermarkets and retail chains
Beer shops and specialty stores
Bars, pubs, and restaurants
Export distributors
Gift and seasonal beer sets
Taste the tradition. Choose STAROHRAD.